Dear Sir / Madam,

In the fast-changing retail market, challenges are everywhere. To maintain a competitive edge in this rapidly developing environment, businesses must closely follow the trends of New Retail and flexibly apply various promotional and operational strategies.

Since the pandemic, the wave of social commerce and digital transformation has swept in, with live commerce rising rapidly. How can live commerce featuring real people and AI unleash infinite potential for the retail industry? How can businesses implement live commerce strategies on platforms like Taobao, Xiaohongshu, Douyin and Kuaishou? What new trends in online and offline promotion can help businesses boost their sales?

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Ms FUNG｜+852 2788 6277｜estherfung@hkpc.org

Ms HUNG｜+852 2788 5593｜jasminehung@hkpc.org

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