Dear Sir / Madam,

Outsmarting the Market:

Digital Transformation Workshop

for F&B, Retail, Hotel and Tourism Industries

- Learn how WeChat Mini Programs and other digital transformation tools can drive business growth and optimise operations

In this fast-evolving digital era, only businesses that actively transform can stay ahead of the competition. To help Hong Kong enterprises seize new growth opportunities, HKPC "Digital DIY" Portal, together with the WeChat Team and the Hong Kong Retail Management Association, proudly presents the Outsmarting the Market: Digital Transformation Workshop for F&B, Retail, Hotel and Tourism Industries.

This workshop focuses on how the WeChat ecosystem drives business growth, optimises costs, and expands market reach. Combining the latest policy updates, international success stories, and proven local case studies, the event will empower your business to embrace digitalisation with precision and efficiency, unlocking a brand-new growth trajectory.

By attending this workshop, you will gain comprehensive insights into:

• Policy Decoding: In-depth analysis of Hong Kong’s latest digital funding schemes, helping you leverage resources wisely to accelerate business upgrades.
• Platform Strategies: Exclusive revelations from the WeChat Team on innovative features such as Mini Programs and cross-border payments, plus tailored strategies to scale your business efficiently.
• Global Vision: Learn from leading international brands’ digital success stories and discover practical ways to achieve “cost reduction and efficiency gains”.
• Local Case Studies: Deep dives into real-life success stories from Hong Kong’s retail, F&B, hotel and tourism industries, empowering you to uncover sustainable growth drivers.

Seats are limited – this is an opportunity not to be missed!

We sincerely invite you to secure your spot now and engage face-to-face with industry leaders and the WeChat Team to unlock the secrets of digital growth.

27 Jan 2026
14:30 - 17:00

SME One Foyer, G/F, HKPC Building, 78 Tat Chee Avenue,  Kowloon 

Cantonese

F&B, Retail, Hotel and Tourism, SMEs and interested parties

Enquiry:

Miss CHENG｜+852 2788 5010｜ddiymarketing@hkpc.org

Miss CHANG｜+852 2788 6016｜ddiymarketing@hkpc.org

Disclaimer:​​

Please be advised that the views and opinions expressed in the panels by the speakers are not those of HKPC, and accordingly, HKPC takes no responsibility for the accuracy or completeness of the contents provided and shared by the speakers, and expressly disclaims any liability whatsoever for any claim, loss or damage howsoever arising from the use of or in reliance upon the whole or any part of the contents thereof.​​

The speakers’ speech or opinions regarding the future development, tend and conditions of the economy, industry and market may involve the forward-looking views, predictions and statements which are subject to the influence of certain risks, unexpected or uncertainties factors and assumptions. You shall pay caution and assess the risks thereof.​